For dental practice brokers and transition advisors
Reach the owner before the listing exists.
By the time a practice appears on a listing site, it is somebody else's mandate. The signals that come first are a rating in decline, a name change on the filing, a partner quietly leaving. Toothachey watches all three across your states.
The moment this pays for itself
A practice you have never heard of drops a full star and loses two associates in a quarter. You call in month two of that story, not month ten.
What to work first
Your four event types, in order.
Everyone gets all seven. These are the ones that map onto your week.
The practice is on the market.
A listing appears on a broker or business-for-sale site.
Somebody new is signing the checks.
New owner, DSO acquisition, or a name change on the practice record.
Their rating is falling and they know it.
Rating or review velocity drops sharply against the previous observation.
A dentist is joining the practice.
A new name on the team page, or an associate role posted.
The arithmetic
Published numbers from your own channel.
None of these are ours. Each one links to where it came from.
The arithmetic, using your numbers
You earn per listing
$46,800
Territory costs a year
$3,588
Months one covers
120+
One listing a year covers it, with $43,212 left over.
We are not projecting how many you will win. That is your close rate on your territory. This only shows how much of one commission the subscription costs.
The fair objection
“I already know every practice in my market.”
You know the owners who have met you. The transitions that hurt are the ones where a DSO got there first, and those show up in a filing weeks before they show up at a study club.
Your rows
What a week looks like from where you sit.
| Event | Practice | Where | Date | What changed | Score | Proof |
|---|---|---|---|---|---|---|
| Ownership change | Family Dentistry | Carmel, IN | 23 Jul | Entity name changed on the state filing. New managing member listed. | 94 | Secretary of State filingsource withheld in sample |
| For sale | Dental Group | Dayton, OH | 22 Jul | Two-doctor general practice listed. Collections range given, no name. | 92 | Broker listingsource withheld in sample |
| Ownership change | Dental Care | Louisville, KY | 21 Jul | Acquired by a regional group. Practice site now carries the group footer. | 86 | Practice website, group press pagesource withheld in sample |
| For sale | Dentistry | Naperville, IL | 20 Jul | Retiring owner, real estate available separately. | 85 | Business-for-sale marketplacesource withheld in sample |
| Ownership change | Pediatric Dentistry | Columbus, OH | 24 Jul | Second doctor added to the license record, prior owner removed. | 82 | State dental board recordsource withheld in sample |
| Review collapse | Smile Center | Cincinnati, OH | 23 Jul | 4.8 to 4.1 across nine weeks. Review velocity up, sentiment down. | 58 | Public review record, trackedsource withheld in sample |
| Review collapse | Dental | Detroit, MI | 25 Jul | Rating down 0.4 in five weeks, three staffing complaints named. | 47 | Public review record, trackedsource withheld in sample |
- Ownership change23 Jul94
Family Dentistry
Carmel, IN
Entity name changed on the state filing. New managing member listed.
Secretary of State filingsource withheld in sample
- For sale22 Jul92
Dental Group
Dayton, OH
Two-doctor general practice listed. Collections range given, no name.
Broker listingsource withheld in sample
- Ownership change21 Jul86
Dental Care
Louisville, KY
Acquired by a regional group. Practice site now carries the group footer.
Practice website, group press pagesource withheld in sample
- For sale20 Jul85
Dentistry
Naperville, IL
Retiring owner, real estate available separately.
Business-for-sale marketplacesource withheld in sample
- Ownership change24 Jul82
Pediatric Dentistry
Columbus, OH
Second doctor added to the license record, prior owner removed.
State dental board recordsource withheld in sample
- Review collapse23 Jul58
Smile Center
Cincinnati, OH
4.8 to 4.1 across nine weeks. Review velocity up, sentiment down.
Public review record, trackedsource withheld in sample
- Review collapse25 Jul47
Dental
Detroit, MI
Rating down 0.4 in five weeks, three staffing complaints named.
Public review record, trackedsource withheld in sample
Find the ache.
Name one state. We send one real week of it, free, with every source link live. $299 a month after that, or nothing, and we do not chase you either way.