For dental equipment and supply territory reps
Be the first rep through the door of a practice that does not exist yet.
A new practice buys its chairs, its imaging, and its sterilization once. Whoever is standing there when the license is issued sells the room. Toothachey tells you the week it happens, in your states, with the license record attached.
The moment this pays for itself
A license is issued in your county on a Tuesday. You see it Monday morning with the board record linked, and you call before the practice has a website.
What to work first
Your four event types, in order.
Everyone gets all seven. These are the ones that map onto your week.
A practice exists this week that did not exist last week.
A location with no prior record appears, cross-checked against license issuance.
Somebody new is signing the checks.
New owner, DSO acquisition, or a name change on the practice record.
They rebuilt the site or swapped a system.
A change in the practice site's own markup: new booking widget, new PMS, full rebuild.
A dentist is joining the practice.
A new name on the team page, or an associate role posted.
The arithmetic
Published numbers from your own channel.
None of these are ours. Each one links to where it came from.
The arithmetic, using your numbers
You earn per fit-out
$9,000
Territory costs a year
$3,588
Months one covers
30
One fit-out a year covers it, with $5,412 left over.
We are not projecting how many you will win. That is your close rate on your territory. This only shows how much of one commission the subscription costs.
The fair objection
“My distributor already gives me a territory list.”
It tells you who exists. It updates quarterly at best and it does not tell you that the practice on Range Line Road changed hands three weeks ago. Toothachey is the diff, not the list.
Your rows
What a week looks like from where you sit.
| Event | Practice | Where | Date | What changed | Score | Proof |
|---|---|---|---|---|---|---|
| Ownership change | Family Dentistry | Carmel, IN | 23 Jul | Entity name changed on the state filing. New managing member listed. | 94 | Secretary of State filingsource withheld in sample |
| New opening | Smiles | Fishers, IN | 21 Jul | License issued 17 Jul. No prior location record. Four operatories permitted. | 88 | State dental board issuancesource withheld in sample |
| Ownership change | Dental Care | Louisville, KY | 21 Jul | Acquired by a regional group. Practice site now carries the group footer. | 86 | Practice website, group press pagesource withheld in sample |
| New opening | Dental Studio | Grand Rapids, MI | 24 Jul | New business filing plus a permit record at a former retail address. | 84 | New business filingsource withheld in sample |
| Ownership change | Pediatric Dentistry | Columbus, OH | 24 Jul | Second doctor added to the license record, prior owner removed. | 82 | State dental board recordsource withheld in sample |
| New opening | Dental | Bloomington, IN | 20 Jul | First map listing, no reviews, hours published. | 79 | Public map listingsource withheld in sample |
| Tech change | Dentistry | Ann Arbor, MI | 21 Jul | Site rebuilt. New online booking widget replaces a phone-only page. | 63 | Practice website markupsource withheld in sample |
| Tech change | Dental Arts | Fort Wayne, IN | 20 Jul | Practice management vendor script swapped on the booking page. | 55 | Practice website markupsource withheld in sample |
- Ownership change23 Jul94
Family Dentistry
Carmel, IN
Entity name changed on the state filing. New managing member listed.
Secretary of State filingsource withheld in sample
- New opening21 Jul88
Smiles
Fishers, IN
License issued 17 Jul. No prior location record. Four operatories permitted.
State dental board issuancesource withheld in sample
- Ownership change21 Jul86
Dental Care
Louisville, KY
Acquired by a regional group. Practice site now carries the group footer.
Practice website, group press pagesource withheld in sample
- New opening24 Jul84
Dental Studio
Grand Rapids, MI
New business filing plus a permit record at a former retail address.
New business filingsource withheld in sample
- Ownership change24 Jul82
Pediatric Dentistry
Columbus, OH
Second doctor added to the license record, prior owner removed.
State dental board recordsource withheld in sample
- New opening20 Jul79
Dental
Bloomington, IN
First map listing, no reviews, hours published.
Public map listingsource withheld in sample
- Tech change21 Jul63
Dentistry
Ann Arbor, MI
Site rebuilt. New online booking widget replaces a phone-only page.
Practice website markupsource withheld in sample
- Tech change20 Jul55
Dental Arts
Fort Wayne, IN
Practice management vendor script swapped on the booking page.
Practice website markupsource withheld in sample
Find the ache.
Name one state. We send one real week of it, free, with every source link live. $299 a month after that, or nothing, and we do not chase you either way.