For dental laboratories
New dentists choose a lab in their first month and keep it for years.
An associate hire or a new opening is a narrow window where the lab decision is genuinely open. Miss it and you are asking someone to switch, which almost nobody does.
The moment this pays for itself
An associate joins a four-operatory practice twenty minutes away. You have their name and the team page it came from before their first full week.
What to work first
Your four event types, in order.
Everyone gets all seven. These are the ones that map onto your week.
A practice exists this week that did not exist last week.
A location with no prior record appears, cross-checked against license issuance.
A dentist is joining the practice.
A new name on the team page, or an associate role posted.
Somebody new is signing the checks.
New owner, DSO acquisition, or a name change on the practice record.
They are short-staffed and hiring right now.
An open hygienist role posted in the last seven days.
The arithmetic
Published numbers from your own channel.
None of these are ours. Each one links to where it came from.
3 to 5 years
typical length of a general practice transition, so ownership signals run early
TUSK Practice Sales ↗The arithmetic, using your numbers
You earn per account, first year
$24,000
Territory costs a year
$3,588
Months one covers
80
One account, first year a year covers it, with $20,412 left over.
We are not projecting how many you will win. That is your close rate on your territory. This only shows how much of one commission the subscription costs.
The fair objection
“We grow by referral, not by prospecting.”
Referral works on doctors who have been in your market for years. It does not reach the associate who moved in last month, and that associate is the only one whose lab decision is still open.
Your rows
What a week looks like from where you sit.
| Event | Practice | Where | Date | What changed | Score | Proof |
|---|---|---|---|---|---|---|
| Ownership change | Family Dentistry | Carmel, IN | 23 Jul | Entity name changed on the state filing. New managing member listed. | 94 | Secretary of State filingsource withheld in sample |
| New opening | Smiles | Fishers, IN | 21 Jul | License issued 17 Jul. No prior location record. Four operatories permitted. | 88 | State dental board issuancesource withheld in sample |
| Ownership change | Dental Care | Louisville, KY | 21 Jul | Acquired by a regional group. Practice site now carries the group footer. | 86 | Practice website, group press pagesource withheld in sample |
| New opening | Dental Studio | Grand Rapids, MI | 24 Jul | New business filing plus a permit record at a former retail address. | 84 | New business filingsource withheld in sample |
| Ownership change | Pediatric Dentistry | Columbus, OH | 24 Jul | Second doctor added to the license record, prior owner removed. | 82 | State dental board recordsource withheld in sample |
| New opening | Dental | Bloomington, IN | 20 Jul | First map listing, no reviews, hours published. | 79 | Public map listingsource withheld in sample |
| Associate hire | Dental Associates | Indianapolis, IN | 23 Jul | New DDS added to the team page. Graduated 2025. | 71 | Practice team pagesource withheld in sample |
| Associate hire | Family Dental | Toledo, OH | 22 Jul | Associate dentist role posted, full time, start date in August. | 68 | Job postingsource withheld in sample |
- Ownership change23 Jul94
Family Dentistry
Carmel, IN
Entity name changed on the state filing. New managing member listed.
Secretary of State filingsource withheld in sample
- New opening21 Jul88
Smiles
Fishers, IN
License issued 17 Jul. No prior location record. Four operatories permitted.
State dental board issuancesource withheld in sample
- Ownership change21 Jul86
Dental Care
Louisville, KY
Acquired by a regional group. Practice site now carries the group footer.
Practice website, group press pagesource withheld in sample
- New opening24 Jul84
Dental Studio
Grand Rapids, MI
New business filing plus a permit record at a former retail address.
New business filingsource withheld in sample
- Ownership change24 Jul82
Pediatric Dentistry
Columbus, OH
Second doctor added to the license record, prior owner removed.
State dental board recordsource withheld in sample
- New opening20 Jul79
Dental
Bloomington, IN
First map listing, no reviews, hours published.
Public map listingsource withheld in sample
- Associate hire23 Jul71
Dental Associates
Indianapolis, IN
New DDS added to the team page. Graduated 2025.
Practice team pagesource withheld in sample
- Associate hire22 Jul68
Family Dental
Toledo, OH
Associate dentist role posted, full time, start date in August.
Job postingsource withheld in sample
Find the ache.
Name one state. We send one real week of it, free, with every source link live. $299 a month after that, or nothing, and we do not chase you either way.