For dental marketing agencies
Call the practice that already knows it has a problem.
A rating in free-fall or a half-finished website rebuild is a practice that has admitted something is wrong. Those are the only cold calls in dentistry that are not cold.
The moment this pays for itself
A practice drops from 4.8 to 4.1 in six weeks. You open with the pattern in their reviews rather than with your agency's capabilities deck.
What to work first
Your four event types, in order.
Everyone gets all seven. These are the ones that map onto your week.
Their rating is falling and they know it.
Rating or review velocity drops sharply against the previous observation.
They rebuilt the site or swapped a system.
A change in the practice site's own markup: new booking widget, new PMS, full rebuild.
A practice exists this week that did not exist last week.
A location with no prior record appears, cross-checked against license issuance.
Somebody new is signing the checks.
New owner, DSO acquisition, or a name change on the practice record.
The arithmetic
Published numbers from your own channel.
None of these are ours. Each one links to where it came from.
The arithmetic, using your numbers
You earn per retainer, first year
$36,000
Territory costs a year
$3,588
Months one covers
120
One retainer, first year a year covers it, with $32,412 left over.
We are not projecting how many you will win. That is your close rate on your territory. This only shows how much of one commission the subscription costs.
The fair objection
“Review data is free, I can watch this myself.”
For twenty practices, yes. A collapse is only visible against a previous observation, so watching two thousand practices weekly across three states is the entire job. That is the part we do.
Your rows
What a week looks like from where you sit.
| Event | Practice | Where | Date | What changed | Score | Proof |
|---|---|---|---|---|---|---|
| New opening | Smiles | Fishers, IN | 21 Jul | License issued 17 Jul. No prior location record. Four operatories permitted. | 88 | State dental board issuancesource withheld in sample |
| New opening | Dental Studio | Grand Rapids, MI | 24 Jul | New business filing plus a permit record at a former retail address. | 84 | New business filingsource withheld in sample |
| New opening | Dental | Bloomington, IN | 20 Jul | First map listing, no reviews, hours published. | 79 | Public map listingsource withheld in sample |
| Tech change | Dentistry | Ann Arbor, MI | 21 Jul | Site rebuilt. New online booking widget replaces a phone-only page. | 63 | Practice website markupsource withheld in sample |
| Review collapse | Smile Center | Cincinnati, OH | 23 Jul | 4.8 to 4.1 across nine weeks. Review velocity up, sentiment down. | 58 | Public review record, trackedsource withheld in sample |
| Tech change | Dental Arts | Fort Wayne, IN | 20 Jul | Practice management vendor script swapped on the booking page. | 55 | Practice website markupsource withheld in sample |
| Review collapse | Dental | Detroit, MI | 25 Jul | Rating down 0.4 in five weeks, three staffing complaints named. | 47 | Public review record, trackedsource withheld in sample |
- New opening21 Jul88
Smiles
Fishers, IN
License issued 17 Jul. No prior location record. Four operatories permitted.
State dental board issuancesource withheld in sample
- New opening24 Jul84
Dental Studio
Grand Rapids, MI
New business filing plus a permit record at a former retail address.
New business filingsource withheld in sample
- New opening20 Jul79
Dental
Bloomington, IN
First map listing, no reviews, hours published.
Public map listingsource withheld in sample
- Tech change21 Jul63
Dentistry
Ann Arbor, MI
Site rebuilt. New online booking widget replaces a phone-only page.
Practice website markupsource withheld in sample
- Review collapse23 Jul58
Smile Center
Cincinnati, OH
4.8 to 4.1 across nine weeks. Review velocity up, sentiment down.
Public review record, trackedsource withheld in sample
- Tech change20 Jul55
Dental Arts
Fort Wayne, IN
Practice management vendor script swapped on the booking page.
Practice website markupsource withheld in sample
- Review collapse25 Jul47
Dental
Detroit, MI
Rating down 0.4 in five weeks, three staffing complaints named.
Public review record, trackedsource withheld in sample
Find the ache.
Name one state. We send one real week of it, free, with every source link live. $299 a month after that, or nothing, and we do not chase you either way.